Organizations around the world have begun to embrace their digital realities and prioritize the online experiences of customers. Digital experiences determine customer loyalty and trust in brands and, by nature, expose users to a growing number of cyber risks. As digital experiences become the norm, there is an increased imperative to better understand where and how security and identity intersect to meaningfully impact digital experience strategies. Ping Identity is establishing an annual benchmark on the state of customer identity to track the prioritization, adoption, and expanding influence of customer identity.

The balance between security and experience will differ by industry and perhaps even team. But one thing is certain: We are in a pivotal time for digital experience. New conversations will need to include new stakeholders, collaborators, and partners to ensure that digital experiences can be designed, deployed, and enjoyed as intended: to be both seamless and secure.